Pinterest, which relaxed its invite-only policy last Thursday, is reportedly getting their app onto Apple and Android devices.
At a cocktail party hosted in Pinterest's San Francisco office, Evan Sharp, founder said that the Android app was customized for the platform from the ground up, and the iPad app was designed to benefit the large screen making it easier to pin things. An improved update for its iPhone app was also released by the company.
"We had to make our app really, really fast," said Sharp, referring to the Android version. "We went to many great lengths to make this app as fast as your phone is capable of going."
"Our goal has never been to get you in front of the computer transfixed for hours and hours on end. It's to get you offline," said Ben Silbermann, co-founder Pinterest.
By entering the mobile arena, Pinterest will encourage users to interact more with the world getting them away from their desk since with the new app you can now pin with the device's camera.
The company has specifically designed the Android app for Android device as it has a different template than the one designed for iPhone. And on Google Play, the app lets users pin from the Web, they can browse interest categories and discover more content, explore pins and boards and repin, like, or even comment on other user's pins.
The iPad app had features like browser specific to Pinterest that gives a pop-up display of what people are pinning from around the Web.
The pinboard-style social photo sharing website debuted only in 2009, and as of January has had nearly 16 million unique monthly visitors in U.S., according to Nielsen. Many prominent investors like Andreessen Horowitz have invested in this start-up and its funding reached above $40 million.
The apps have been available since Tuesday.