Jason Rubin isn't going to just let anything be shipped with the THQ logo. The new president made the rounds during E3 to let people know that the company he recently inherited from Danny Bilson.
Rubin wants to leave the sleazy world of Saints Row The Third behind for content that is more in line with Rockstar's Red Dead Redemption and Bethesda's Skyrim. As he told Joystiq, "I'm taking every project as clay, a clay statue that's been built. It's not nearly been completed. It can be augmented, it can be shrunk, it can be changed. Everything is up for change to make the best possible product that could be."
The change from purple dildos to dragon shouts is avaliable now, Rubin thinks, because he can help raise the standards. Not that there's anything wrong with being able to play bumper cars in an open world sandbox. But this abrupt change isn't exactly comforting as the company sold off their license for the UFC franchise today, and folks weren't exactly thrilled with the old guard's choices over last year.
THQ's next chance to redeem itself includes Metro Last Light, WWE '13, Darksiders 2 and South Park: Stick of Truth. Which, of course, has dildos in it.
Maybe that content shift to push harder can come next fiscal year?