Summer is around the corner often times toning the midsection area is the primary focus of many people. These individuals will appreciate the recently announced Zumba® Fitness Core that will keep your body in shape while you "party your abs off."
The Zumba® Fitness franchise has been very successful, selling 7 million copies worldwide, and today from the E3 show floor debuted Zumba® Fitness Core. It's an energized dance-fitness party featuring choreography specifically created to deliver tight and toned abs, as well as an effective total-body workout.
"We have realized tremendous success with our Zumba® Fitness franchise that now ranks as the #2 best-selling fitness game franchise of all time, second only to the Wii FitTM series that pioneered the category," Jesse Sutton, Chief Executive Officer, Majesco Entertainment said in a press release, "We know from research that the #1 area women want to transform is their abs and Zumba® Fitness Core is the first and only video game to implement this consumer-driven feature. The 'core' focus is in addition to content fans have asked for: more licensed tracks, new dance styles and additional fitness features designed to maximize your total body, at home workout."
"The same way Zumba® Fitness revolutionized the negative stigmas of fitness from the 'no pain, no gain' notion to the 'no pain, ALL gain' position, Zumba® Fitness is revolutionizing the idea of ab workouts," said Jeffrey Perlman, Chief Marketing Officer, Zumba Fitness. "The days of crunches are over. Zumba® Fitness Core takes a new approach. Participants are standing up, rocking out to amazing music and getting the most effective ab sculpting workout in the market. It is the only party around where you don't have to bring a six pack, but you may just walk out with one."
Zumba® Fitness Core is expected to launch this fall on the Wii and Kinect for Xbox 360 consoles.