2K Sports has introduced a channel-style service that will be coming to NBA 2K15 titled 2KTV.
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The announcement was made through the video below, which features cover athlete and NBA MVP Kevin Durant. The in-game broadcast program will feature exclusive content and interviews, with additional content inspired by the community.
The trailer outlines what players will see in the show, though it's a little light on specifics. James Harden, Shaq, and Doc Rivers all make appearances while host Rachel A DeMita talks about interviews and other features that will be part of the program, so it's safe to say they and other NBA figures will be part of the content.
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2KTV will only be coming to the PlayStation 4, Xbox One and PC versions of NBA 2K15, with the last-gen versions of the basketball title left in the dust. The first full episode will air on October 7, the game's release date.