MMO powerhouse Activision Blizzard has announced a soon-to-be-implemented price hike for UK based players of über-MMO World of Warcraft.
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Community leader Taepsilum started a thread on the famed Battle.net forums explaining what new (and old) players could expect:
"The new price for recurring subscriptions will be £9.99 for 30 days, £28.17 for 90 days, and £52.14 for 180 days. The suggested retail price of the 60-day prepaid time card will be £20.99.
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As a thank you for current World of Warcraft subscribers, we guarantee that players with recurring (auto-renewing) subscriptions at the time of the price change will retain their current price for two years, as long as they remain in the same recurring subscription without interruption. This applies to anyone who is already in, or signs up for, a recurring subscription prior to the price change, which is scheduled to take place at the Warlords of Draenor release. We will reach out to relevant players approximately two months prior to the price change with a reminder."
Why the price has been upped in the UK but not elsewhere has not yet been addressed besides a vague statement of "changes in light of local and regional market conditions".
This could be bad news for the game that lost nearly a million players this year, but I have a sneaking suspicion Blizzard Entertainment isn't exactly losing sleep over this just yet.