Epic Games has confirmed that Apple has accepted its proposal to launch a third-party app store on iOS devices, marking a significant development in their ongoing dispute. The announcement came shortly after Epic revealed on social media that Apple had reversed its decision on rejecting the Epic Games Store notarization submission.
(Photo : Getty Images / Andrew CABALLERO-REYNOLDS / AFP)
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Approval and Challenges Ahead
According to Epic, Apple initially rejected the submission citing concerns over the design and placement of the "install" button, which Apple claimed resembled its own "get" button too closely. Epic CEO Tim Sweeney stated that Apple informed them about the approval but indicated it might be temporary, demanding changes to button designs in future updates.
Epic contends that their naming conventions for "install" and "in-app purchases" are standard across various platforms, arguing they follow iOS app button conventions. The company expressed frustration, labeling Apple's rejection as arbitrary and obstructive, potentially violating Digital Markets Act (DMA) regulations.
Legal and Regulatory Battles Continue
The approval in Europe underlines a broader legal battle between Epic and Apple over app store policies and fees. Epic's initial move to implement its payment system in Fortnite led to its removal from the App Store and subsequent legal proceedings in the US, culminating in a mixed ruling and ongoing appeals.
The European Union's DMA has added pressure on Apple to open its platform to third-party app stores, influencing Epic's strategy to expand its market presence despite regulatory challenges. Epic remains committed to launching the Epic Games Store and Fortnite on iOS in the EU, pending resolution of regulatory issues.
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