Snoop Dogg, Son Teams Up to Launch 'Death Row' Unreal Editor-Focused Video Game Studio : News : Gamenguide

Snoop Dogg, the legendary rapper, is breaking new ground, this time in the gaming industry alongside his son, Cordell Broadus.

The duo's venture, Death Row Games, promises to be a game-changer, focusing on empowering and providing a platform for minority creators in the gaming landscape (via GamingBible).

(Photo : Photo by VALERIE MACON/AFP via Getty Images)
US rapper Snoop Dogg (L) and his son Cordell Broadus (R) arrive for the Los Angeles premiere of Netflix's "The Irishman" at the Chinese theatre in Hollywood on October 24, 2019. (Photo by VALERIE MACON / AFP)

Snoop Dogg's Foray Into Gaming

Snoop Dogg, renowned for his contributions to the music scene since the early '90s, has diversified his interests, particularly in gaming.

A fan of popular gaming titles like Call of Duty and Fortnite, Snoop, real name Calvin Broadus, has not just been a passive player but has actively participated in the gaming sphere, featuring as a playable character in Call of Duty and showcasing his gaming sessions on Twitch.

Snoop Dogg left Faze Clan earlier this year, following a difficult fiscal year for the esports and gaming lifestyle brand. Snoop Dogg joined the board of directors of Faze Clan in March 2022.

With a notable history in the music industry under Death Row Records, Snoop Dogg's foray into gaming aligns with his ongoing commitment to diverse and engaging entertainment mediums.

Death Row Games

In a recent revelation reported by AfroTech, the father-son team is stepping into uncharted territory by launching Death Row Games, a studio dedicated to creating a home for minority creators within the gaming ecosystem.

Cordell Broadus, Snoop Dogg's son, emphasized their vision for the studio, stating, "We've been around games for the last five to six years. And Snoop, he's done mobile games. A few of them in the past five to six years in apps and stuff like that. So we've always had the mindset of building it on our own."

This move reflects their commitment to fostering a space for diverse storytellers, ensuring that the gaming landscape is more inclusive and representative of different cultures.

Unreal Editor, Fortnite

The studio's focus on leveraging the Unreal Editor, the same engine behind Fortnite, marks a strategic approach to game development. Death Row Games aims to facilitate the creation and publication of games by minority content creators.

Broadus explained, "We felt like let's really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like."

This emphasis on diversity and representation is an essential step toward broadening the narratives and themes in gaming.

In an interview, Broadus expressed the importance of their collaboration and its impact on their work dynamics. "I think it's dope for a father and a son to be working together for one, and for two he's 51 years old. So he may be out of touch with some of these things. And I'm always there to keep him up to speed and translate information to him in a tone that he can understand."