HoYoVerse
miHoYo, the Chinese video game publishing company, has been successful over the past years by releasing its star-studded role-playing adventure game "Genshin Impact."
Since its official launch in September 2020, it has garnered a lot of attention from the public. At that time, millions of gamers had already played this open-world game. That's how it became popular with the public until now.
As "Genshin Impact 2.5: When the Sakura Bloom" comes this Feb. 16, Yae Miko and other new features will be arriving as well in the Inazuma region. This announcement also comes with the announcement from miHoYo that it will now launch its forward-thinking rebrand under HoYoverse.
According to the company's press release from its official website, the new brand will now create and deliver an immersive experience in the virtual world by bringing several entertainment services to the global audience.
For many years, people warmly embraced the arrival of "Genshin Impact," along with other game titles, including "Tears of Themis," "Honkai Impact 3rd," and "Honkai: Star Rail."
Aside from these top hit titles, HoYoverse has also brought a wide range of content to global fans, such as the N0va desktop app, virtual character Lumi, music, light novels, manga, and more.
Related Article: 'Genshin Impact' Yae Miko Guide: Abilities, Best Weapons, Artifact Set, and More
miHoYo unveils new branding under HoYoverse
This proves that HoYoverse has delighted with the growing community patronizing its content. In return, it gives diverse and high-quality services to the audiences.
According to HoYoverse co-founder and CEO Haoyu Cai, their mission in building HoYoverse is to create a VR-focused world wherein games and other entertainment services will go along with one another.
Aside from that, Haoyu mentioned that this content would provide a "high level of freedom" and immersion for the players.
"We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience."
The surprising announcement is just the beginning. HoYoverse team confirmed that it is eyeing to expand its services in overall aspects such as publishing, content production, and technology research.
After a long time dedicating their time and effort working exclusively in China, HoYoverse is now preparing to extend its influence by establishing offices in popular landmarks such as Seoul, Los Angeles, Singapore, Tokyo, and Montreal.
In the near future, we expect a lot of new things to happen for HoYoverse. Looking forward, we anticipate that it will release not only games but also anime, light novels, music, and other content to watch out for.
Since the new brand has already emerged, expect that all icons and trademarks of the company will be updated as soon as possible.
This article is owned by GameNGuide
Written by Joseph Henry